In 2024, we established our music festival, 24:1900. It took place on December 21, and featured a diverse lineup of artists from both traditional music hubs (e.g. the USA, UK, and Australia) and underrepresented regions like Georgia, Indonesia, and Mexico.

24:1900 is a groundbreaking 24-hour online music festival designed to champion independent artists from around the globe by providing them with a platform to showcase their music and connect with fans.The festival uniquely spans 24 time zones, with 24 artists performing at 19:00 local time in their respective regions.

In accordance with 122 Music Management's ethos and vision, we created 24:1900 to give independent artists a platform they can trust—one that prioritises human connection over algorithms. 

At its core, 24:1900 is unapologetically music-centric. Everything we do is designed to celebrate and support music in its purest form, creating an inclusive and innovative space for artists and audiences alike.

Credit and thanks to Vicky-May Giraud (VMG Perceptions) for the design of our logo. Please click on the image to see more of Vicky's amazing work.

24:1900 Music Festival Site

24:1900 Crowdfunding Campaign

We are running a crowdfunder campaign to raise funds for 24:1900.

24:1900 is unique - 24 artists, 24 time zones, all performing at 7pm local time over a 24-hour time.

For the 2026 edition, we are moving from a ticketed event to a free YouTube (other platforms are available) livestream. To do so, we need to raise funds to pay artists upfront - this will cover their production costs and appearance fees.

The rest of the funds that we raise will be handed to a PR agency that has experience in promoting music festivals.

We have 11 reward tiers available. This ranges from being part and parcel of the 24:1900 livestream on the night to being an ‘Independent Music Supporting Wonder’ who tip jars us.

Raising these funds would not only help us elevate 24:1900 (2026), and the artists participating at it, but it will also shine a spotlight on the incredible artists who took part in our earlier editions.

To support what we're doing, please either scan the QR code to the left, or hit the button below. Any support would be much appreciated.

Support this fundraiser here

24:1900 (2025) - Highlights Video

Testimonial

“122 Music Management has done an outstanding job in supporting and promoting independent music, creating meaningful opportunities for artists to be heard and appreciated worldwide. The virtual festival 24:1900 is a remarkable initiative, showcasing incredible talent and bringing together a diverse global audience in a truly innovative way. Special thanks go to Mark G for his tireless dedication and passion—his hard work continues to make a real difference in the independent music community.” - Eliud Ernandes (CIAN - 2024 artist)

24:1900 (2024) - Highlights Video