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Who Are 122 Music Management

Based in London (England), Mark and Mike run 122 Music Management (122MM). 

Mark has been managing Sky Diving Penguins since July 2021. Sky Diving Penguins released their critically acclaimed debut LP at the end of 2021, with Bandcamp recognising it as ‘New & Notable’ and Louder Than War writing “We may have been waiting for Sky Diving Penguin’s debut for 30 years but it’s worth the wait”. He has also been looking after Still Traffico since September 2023, who continue to draw a growing fanbase across London and beyond through their live performances and releases.

Mike looks after back office parts of the business; the accounts, business administration and more. As a music lover too, you will occasionally find him out and about catching some live music.

As a matter of course, we approach acts that we seek to look after - we listen to a number of independent music shows on Mixcloud and elsewhere, and see a number of live acts at grassroots venues. If we choose to work with you, it's because we absolutely love your music. Through this passion and fire in our (ever growing) bellies, we will work to help you attain whatever your particular goal is. As such, we do not respond to unsolicited  approaches. 

122 Music Management also help a number of other acts who have joined as affiliates. Our affiliates programme is currently on hold. Please sign up to this site (please see footer) to keep in the loop about the future of our affiliate programme.  

Testimonial

I don't know how they do it. I have been working in music for about twenty years and I know how much work goes into some of what 122 management does on a day to day basis, so I can only imagine the actual workload is that of a small group of medieval peasants with a particularly cruel lord/landowner. The love of music and getting the unknown and unheard under the most appropriate noses is so apparent it puts my own enthusiasm to shame. I can sum up how much this firm does by saying they have given my music more exposure than I have achieved in decades, and their online music festival served as the strongest impetus to getting me back out into the gigging scene. I am one individual in a vast sea of insane musical talent that these guys have dedicated themselves to helping, so the ripple effect they represent is virtually unfathomable!” - Grim17 (Laurence McDaid)

ETHOS

Without you, this company doesn’t exist. We run this company for you, the musicians. 

That might sound like trite bollocks, but after spending the last few years listening to emerging artists, we know that there is plenty of talent out there. 

Alongside our core business of managing Sky Diving Penguins & Still Traffico, we want to help you reach a wider audience (please see Vision --->). 

Our business model will chime with the wider social and environmental challenges we face. For example, we recognise that many of us are less able to afford vinyl as prices and costs escalate. We will look at environmentally-friendly alternatives to promote what you create.  

Finally we will run a transparent business. Funds that we accrue as a result of our projects will automatically go back into the business to fulfil yet more ambitious plans.  

VISION

So how will we do this?  

We held our first promotional event at The Amersham Arms in 2023; we hope to put on more live music events in the future. These promotional events will feature our acts where possible, but we will also seek out other talented artists to join us. To make things happen, we will not necessarily do things by the book.

Along with the artists we look after, we may ask you to take part in other events that we think will boost your visibility (e.g. the Independent Label Market), or to join us in the creation of something unique, for example.

First and foremost though, we listen. We listen to your music. If we like what we hear, we will add you to a playlist and happily promote anything that floats our boat. 

If you like what you read, please sign up to our website, and/or check out our links.

Testimonal

In a world where grifters are lining up to exploit musicians, 122MM is a shining example of what it really means to be in it for the right reasons. I've been offered invaluable support promoting my music via the 122MM website and also selling it via the pop up record shop. Mark is always on hand to offer support and advice and the online music festival helps usher deserving acts into the limelight. Top banana!” - Blokeacola (affiliate artist)

Letting Artists Be Artists

We look after....

Sky Diving Penguins play what might be described as indie pop or pysch pop. Influenced by the likes of The Beatles, Ween, Low, and Elliott Smith, their eponymous debut album has received critical acclaim from Rock 'n' Reel Magazine, Louder Than War and many other music sites.

Mancunian school friends Cam (lead vocals/guitar), Dan (lead guitar) formed Still Traffico in London in 2023, with London resident, Dan Arthur, on bass. 

Testimonial

122MM - Artists & Affiliates Playlist

Social Media LInks